Control at every product stage

Every product follows a defined product life cycle. How that cycle is managed, from development, introduction, growth, maturity, extension, decline, through to SMART (O), directly impacts inventory levels, working capital, planning accuracy, compliance, and customer satisfaction.

Get in Touch Get in Touch

Managing the product life cycle with precision

Smarter product transitions

Effective product life cycle management ensures the supply chain remains synchronised with commercial priorities, controls cost exposure, and provides clarity for operational and strategic decision-making at every stage.

Clearer product decisions

We help businesses bring structure, visibility, and control to their product life cycle. From managing transitions to reducing obsolescence, we ensure new products launch smoothly, core products stay commercially viable, and end-of-life decisions are made proactively using SMART (O).

Our Solutions

  • 1. Development – Smoother product launches and transitions

    We build structure early so your new products enter the market without confusion or delay. By linking commercial planning with supply and data readiness, we help you avoid launch failures and missed revenue. Every product starts with a solid foundation.

  • 2. Introduction – Clear product status across teams

    We make sure everyone knows what stage a product is in and what actions are required. Accurate status, clean data, and clear ownership prevent errors, speed up planning, and keep your teams aligned from day one.

  • 3. Growth – Connecting supply decisions to commercial strategy

    As demand builds, poor coordination leads to missed sales or excess stock. We align supply decisions with commercial targets so your product can grow without adding cost or complexity.

  • 4. Maturity – Stronger planning, better extension decisions

    We help you spot when a product is reaching its peak or needs a refresh. With sharper planning and improved insight, you can choose whether to extend its life or shift focus—before margin erodes.

  • 5. Extension – Keeping products profitable for longer

    Not every product needs to decline. We identify where targeted changes can refresh demand, manage cost, or unlock new opportunities. When done right, extension adds value without creating waste.

  • 6. Decline – Less waste, fewer surprises

    We bring visibility and control to the early signs of decline. Whether it is falling sales, poor stock turns, or ageing components, we help you act early to adjust plans and protect value.

  • 7. SMART(O) – Targeted obsolescence management

    Our SMART(O) method tackles slow-moving and redundant stock with focused action. We segment, monitor, align teams, and take the right steps at the right time. This cuts scrap, frees up capital, and turns obsolescence into a routine, not a risk.

  • All stages – Better product master data

    Strong product data drives better decisions across every life cycle stage. We help you build clean, reliable master data that keeps operations in sync and planning accurate from start to finish.

The risks of poor product life cycle

Without clear oversight, product life cycles drift, waste increases, planning weakens, and margins erode.

✗   Excess stock from delayed end-of-life decisions

✗   Stockouts due to rushed, unclear transitions

✗   Inconsistent planning across new and legacy items

✗   Product lines extended beyond profitability

✗   No visibility into ageing SKUs or demand trends

✗   Teams operating with unclear product statuses

Managing products strategically from launch to end-of-life

We build product life cycle management into your core planning structure so every product is actively managed and commercially viable at every stage.

We work across commercial, planning, procurement and operations to embed product life cycle control into your business. By aligning teams, improving visibility and putting clear processes in place including our SMART (O) approach, we help you make confident, timely decisions every step of the way.

Get in Touch Get in Touch
Product Life Cycle (PLC) Management

Turn strategies into business cases

We offer white paper writing and PowerPoint presentations to help businesses share their expertise with clarity and professionalism in their branding. These services are available as add-ons for companies that want to communicate their insights effectively.

Close